Monday, September 28, 2009

Let’s celebrate Monday with some quick insight into the effectiveness of LinkedIN!

Hello everyone!

Happy Monday! The following are responses I received via LinkedIn on a 'LinkedIn based' question. I think it’s really cool to see how responses differ through the various methods of advice/insight seeking. Enjoy!

Question posed via Linked IN:

Hey everyone! I don't have a post for this yet and would love to get some opinions. How can we as entry-level job seekers make our LinkedIn profiles more effective? -Thanks!


1. Hey, Alex: here are some "To Do's" to beef up your LinkedIn profile:

* join LinkedIn groups and other professional groups related to your industry; share useful answers to questions from other group members; link to members of the group; pose questions to the group

* join and participate in alumni groups from any school or previous employer; link to members of the group * on your profile, add links to your professional blog or Twitter account (not a personal Twitter account that gives updates like "I am sitting on the porch.")

* link to everyone you admire who you used to work with and currently work with

* give and get recommendations from people you used to work with and currently work with There are other things you can do, but just doing the above will add good value to your LinkedIn profile. If you want to add even more value to your profile, link to me : )

-Mary 'marymac' MacKinnon
Available: Online Marketing Sales Strategist: drives traffic to websites to generate significant sales leads

2. I've always felt one should never hide the fact that he or she is just entering the job world. New is fresh. Fresh ideas. Fresh attitudes. As for facts: record of an internship or ad-related job is good (you have that). A recommendation by a professor, internship/job supervisor is helpful. Avoid puffery in one's text--it looks bad even for seasoned folks. Almost forgot...someone WILL see you or your book, remember to pass that goodwill onto another junior once established. Good luck, you're off to strong start.

-David Fong
Freelance Art Director, David Michael Fong Advertising Concept and Design

3. Share your ideas. You bring a fresh set of eyes to the table. This is very much a work in progress. (Boy is it a work in progress!) Approach it from a "Here's what I think needs to be done to get things to the next level and here's some thoughts on how to do it." Good luck!

- John W Scherer
John W Scherer, Founder and CEO of Video Professor, Inc

4. LinkedIn is basically a very popular place you can post your resume online for the world to view, as well as network with specific Groups. I'd say the most effective thing to do on LinkedIn for a talented person entering the job market is to know what type of job you want and write about all the talent, education, experience and knowledge you have that demonstrates how you'd be a great choice for a company to consider for an entry-level position.

For instance, let's say you've just acquired a Marketing degree and are ready to light the world on fire with your talent, you should give examples of the marketing areas you excel in on your LinkedIn profile. Are you more creative and great with branding a product/designing ads/writing catchy slogans/etc., or, are you great with analyzing demographics/managing marketing data/creating spreadsheets, etc., whatever your SPECIFIC talents are...highlight your talent in a way that a company can see how you'd tackle projects they need accomplished and how you'd be a worthwhile addition to the team.

Use your LinkedIn profile as your own personal commercial to sell your value and usefulness to your next employer. Post as much industry knowledge as you have -- remember, when the company recruiters or Hiring Managers are looking for their next intern or entry-level employee, the profiles that match the search criteria/search words will be the ones who are reviewed and invited in for an interview. It's what you can do for them -- not what they can do for you that will separate you from the pack.

- Debbie Duguay, CIR
Executive Recruiter / Sr. Staffing Manager at Kaizen Staffing

5. Never underestimate what value youth and enthusiasm brings to the discussion. Many professionals get jaded and lose sight of innovation after a while in corporate America, particularly if they have remained in one job for several years. Participate in the discussions and don't be afraid to give your opinion or ask questions. Don't stagnate, always be open to sharing ideas and listening to others and you will succeed. Be committed to lifelong learning and network with those who can provide a mentoring relationship. My sincerest wishes for success. - Molly

Molly Walpola
VP of marketing at PureOFlow


  1. Thanks for the amazing tips! I'll be sure to put them to (hopefully) good use.

  2. Very good stuff. I don't use Linkedin very much, but I have been thinking about ways people can get their own brand out there. This has given me some good insight, especially about LinkedIn.

  3. Best thing I have herad about LinkedIn: It puts you on the same plane as everyone else. You don't have to go through 80 thousand channels to reach the VP of Design, you can simply drop them a note.

  4. it's about time someone started building their personal brand by using linkedIn resourcefully instead of just accumulating a library of acquaintances.